Archive for August, 2009

Coca Cola – inspiring advertising

August 31, 2009

The "Open Happiness" advertisement at the door of the Coca-Cola HQ in London.
On my previous blog entry I was talking about uninspiring advertising. It was about the advertisement of different products that have been appearing at the Greek tube and have a similar “tube-like” theme.

On the opposite side of the coin, there have been lots of companies that have consistently been producing really inspiring advertisements both in print and in videos. I do remember everybody dancing to the “Can’t beat the feeling” advertisements some years ago.

Some recent examples of the fantastic advertisements Coca-cola has commissioned are the Coca-Cola Factory ad and the most recent one, Coca-cola “Avatar”.


“Open happiness”

Lambda.

P.S.: Have you seen any good ads recently?

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Uninspiring advertising

August 9, 2009

metro
The underground metro transit system of Athens was inaugurated in 2000 with the opening of two lines, the green line and the blue line. Since then, the Athens metro has safely and timely transported millions of passengers from the centre of Athens to the suburbs. In contrast with the well established green line, sometimes referred to as “Ilektrikos” (meaning Electric), the metro stations were newly built during the 9 year construction period.

After the Athens metro was inaugurated and its lines were extended and became widely used by Athenians, it was time for advertising to claim some space at the stations and the train carriages (and sometimes the exterior of the train carriages). Only it appears that the advertising companies and their clients do not have imaginative and creative ideas. During my latest visit in Athens, I bumped into 3 different advertisements running at the same time in the Athens metro that had the same “tube map” theme.

Advertisement for the Athens and the Epidavrus festival

Advertisement for the Athens and the Epidavrus festival


An advertisement for a slimming product

An advertisement for a slimming product


A yoghurt advertisement

A yoghurt advertisement

Although I understand they might want to make themed advertisements for the Athens Metro, can’t they think of anything different?

Lambda.

(all pictures © LambdaPhage)