Amnesty International Shell AGM – inspiring advertising

Almost 2 weeks ago, when I was browsing the free metro newspaper unsuspected. I came across Amnesty‘s advertisement about Shell‘s AGM and was immediately taken by it. The advertisement was a full page, was very short and the combination of a powerful graphic plus very short – but very powerful – copy left a long lasting impression to me.

The advertisement was based on a contrast: the champagne toast of the Shell AGM executives, celebrating a record of profits, and the polluted drinking water that the inhabitants of the Niger delta are drinking because of Shell’s pollution in the region. It aimed to raise awareness about this region in the Africa continent, that has been allegedly devastated as a result of Shell’s actions and to portray, once again, that profits should not come before people.


P.S.: image © respective owner


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