Gummi roches

Regular readers of this blog should have noticed my recent post about the Roche card quiz game, presented in a box reminiscent of the design of the Roche drug boxes. It appears that the company has gone one step further in crumbling its brand identity. Roche appears to have produced its own version of gummi candies, shaped after Roche’s famous hegaxon logo. And instead of gummi bears, I have named them gummi roches.

Just another example of having fun with your corporate identity, despite being a huge multi-billion dollar pharmaceutical company.

Lambda.

[image © LambdaPhage].

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